Smithfield Foods x COVID Response

Events / Corporate, FMCG / Food, Social / eComm / TV
About This Project

Being the largest pork supplier in America with over 15 brands under their umbrella, Smithfield Foods was faced with many challenges and obstacles to overcome with the onset of the 2019 COVID crisis. To help reinstill confidence in their loyal American consumers, we produced a series of ads for TV, social & web to help spread the message of how Smithfield was appropriately responding and taking action.

Turning these ads around in record time,  we executed all elements from creative to copywriting, production, post-production and voiceover.